Marketing Efforts
Not surprisingly, brimRAD already is focused on the market sectors where picosecond and radiation detection markets exist.
We are constantly in contact with operators of Free Electron Laser and synchrotron facilities as we develop a new, ultrafast detector for them. Initially, we are looking for partners, but later we hope they will become customers.
In defense/security, we are working with a Global Fortune 100 company, which will be our first major customer. Once the initial testing period is over, we anticipate a major ramp-up in orders.
On the medical side, Dr. Ben Tsui, who directs the Radiology department at the Johns Hopkins Hospital, is on the brimRAD board of directors.
As brimRAD expands, we anticipate major growth into all aspects of these markets.
The brimRAD marketing effort will be focused, directed and aggressive, with presence at trade shows, through Internet search tools such as Google Adwords, and using a variety of other 21st century tools.
brimRAD Sales & Marketing—Global, Aggressive, Internet-based
- Major conference presence--the IEEE Nuclear Science Symposium (NSS), the Medical Imaging Conference (MIC), the annual Radiological Society of North America (RSNA) show, among others. Major conference presence--the IEEE Nuclear Science Symposium (NSS), the Medical Imaging Conference (MIC), the annual Radiological Society of North America (RSNA) show, among others.
- Internet-focused: Prospective customers one click away from placing orders. Google Adword searches, blogs, social media, etc. will drive traffic to the brimRAD website.
The ultimate goal is to develop BrimRAD into a spinoff bulging with product that will be of interest to a larger manufacturer. In that vein, we have established a list of 30 investor partners interested in the development of the new spinoff.
